Meet Nicky

Hi!  I’m Nicky Price and I live with my husband, two grown up children and our dog in beautiful Surrey in the UK.

I spent 27 years working in Corporate IT, building what looked from the outside, like a successful and secure career.

But over the years I started to feel increasingly misaligned with what I was doing and eventually I reached a point where I knew I couldn’t keep doing work that no longer felt like me. I wanted more freedom, more purpose and to feel genuinely excited about the work I was doing.

So I left to work on the affiliate marketing business I had been building alongside.

What I hadn’t anticipated was just how difficult it would be to work out what came next.

I realised pretty quickly that digital marketing didn’t feel right for me either and so the redundancy money and most of my savings started to disappear at an alarming rate.  What came next was probably the hardest year of my life.  I had no clue what I wanted to do, and started to struggle with anxious thoughts around never being able to get my life back on track.  The anxiety led to an illness, and the year culminated in the loss of my incredible Dad who I adored, closely followed by the loss of my best friend from a lifelong illness.  I felt truly crushed.

I remember one morning waking up and simply not wanting to get out of bed.

And I also remember knowing that morning that something had to change.

I didn’t have a grand plan. I just knew I had to take one small action.

That action led to another. And another.

I became fascinated by the subconscious mind, human behaviour and why intelligent, capable people can consciously know exactly what they want — yet find themselves repeatedly doing things that take them in the opposite direction.

That fascination eventually led me to train with Marisa Peer in Rapid Transformational Therapy, and later to deepen my work across hypnotherapy, NLP, transformational coaching, trauma-informed approaches, nervous-system regulation and energetics.

11 Years later, and I’ve never been happier.  I’m an Advanced Transformation Therapist, Coach, Speaker and Trainer, and I’ve spent years helping people understand and change the beliefs, emotional responses and protective patterns operating beneath the surface of their lives.

My work now has a particular focus on ambitious women in business.

Women who are already capable, experienced and successful — but know there’s another level available to them.

Because I’ve learned, both personally and through my work with clients, that the very patterns that can help us become successful can eventually become the ones that limit us.

Perfectionism can look like high standards.

Overgiving can look like dedication.

Hypervigilance can look like being incredibly organised.

Fear of visibility can look like humility.

Scarcity can look like financial responsibility.

And overworking can look a lot like ambition.

These aren’t flaws to be fixed. They are intelligent adaptations that usually made sense somewhere in our story. But when an old pattern starts determining how visible we’re prepared to become, how much we’re comfortable receiving, what we charge, how we lead or how much success we can enjoy without working ourselves into the ground, it’s time to understand what’s really going on.

That’s the work I love.

I help women uncover what’s happening beneath the behaviour, change the beliefs and emotional patterns that no longer serve them, develop the capacity and skills they may never have had the opportunity to build, and create success that actually feels like success.

Because I know what it’s like to reach a point in your life where the old version no longer fits — without yet knowing who you’re going to become next.

And I also know just how much can change when you finally stop trying to force yourself forward and start understanding what’s been holding you back.

 Dedicated to my beautiful best friend Heather who I miss every day…. and her two wonderful boys.